Amazon Launches Amazon Prime in Singapore

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Prime is Amazon's popular membership program that provides exclusive access to benefits such as fast shipping, streaming and gaming.

While introducing the membership, the online retailer more than halved the threshold for free worldwide shipping to Singapore and also cut delivery times, hoping the deal will attract more shoppers to its platform that will now give access to more than 5 million items from Amazon U.S.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

Mr Ghani acknowledged that some living here already have Amazon Prime memberships for the United States site, but encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore".

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"Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, Vice President Amazon Prime International.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime will be bundled as part of the membership.

After launching its video-streaming service Prime Video in December past year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).

Furthermore, items that previously shipped free to Singapore using AmazonGlobal Saver are not available, or are shipped separately but with fees.

Apart from qualifying for unlimited free global shipping on orders above S$60 on more than 5 million items from Amazon US via its Amazon Prime Now App, Prime members can also enjoy free two-hour delivery on orders over S$40, between 10am and 10pm daily.

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However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing. To sign up for a free 30-day trial and to learn more, customers can visit www.amazon.com.sg.

"The Prime programme in every geography is custom designed for that region".

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