Apple buys Shazam, deal reportedly worth $400 million

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An article published on the Verge says that Shazam can help Apple in a number of ways despite its low revenues. However, the technology news sites Recode and TechCrunch, quoting unnamed sources, both put the deal at around $400 million.

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Since its launch on App Store, the app remains the most popular app on for iOS. "We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement", said Apple. But now the app is part of the Apple ecosystem, it's likely to find itself allied more closely to the Apple Music streaming service and iTunes. This year Shazam reported revenue of £40.3 million ($53.3 million) which is not all that good when you consider that Shazam is a British unicorn valued at $1 billion. "It won´t be the last takeover of a tech firm by these big giants", he said. Shazam and Apple Music have the same goal, i.e., they allow users to discover music and deliver music experiences.

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Apple spokespeople did not elaborate about Apple's plans for the Shazam service, but the company mentioned that it is popular "across multiple platforms" in its statement, suggesting a possibility that Apple keeps the service operational. If anything, you can expect it to get even better, perhaps with the integration into Apple Music, where iPhone users can similarly identify songs playing in the background alongside the artists' names, among other things, just like what Now Playing is offering Google Pixel 2 users. There's also speculation that Shazam's music-recognition feature might be added to Apple's long-delayed HomePod intelligent speakers. The app has single aim to identify music that is playing and connect users to a service to download or stream it. The music-recognition app now has an impressive user base of hundreds of millions of people worldwide, across various platforms, and it could prove to be a real asset for Apple. That's less than half of Spotify's user base of more than 60 million. It was only available at first to users in the United Kingdom, who would dial "2580" and hold their cellphones up to music.

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