Earlier this year Apple unveiled a new 9.7-inch low-priced iPad, a new report today claims Apple is planning an "even cheaper" version of the tablet for launch during 2018. In May, Apple claimed that it sold over 8.9 million units of iPad in the quarter that is less than the 10.2 million units of iPad sold in the same time period past year. However, this year turned out well for the new iPad lineup, with finally seeing a return to growth.
This news, first reported by Digitimes, tells us that the upstream suppliers have said that Apple will launch an iPad in the second quarter of 2018 for a price of $259 (Rs 16,000 approximately).
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The report goes on to say that the decision is a result of Apple hoping to target a new market of price-oriented consumers, in order to maintain its 10 million-unit tablet shipments per quarter.
The sources - who have not been named - are cited as saying that the new iPad should arrive in the second quarter of 2018, although no firm release date has been mooted thus far.
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A report coming out of the Apple rumour mill shows that the Cupertino-based giant is planning to unveil the cheapest 9.7-inch iPad in 2018. At the end of the third USA fiscal quarter - which corresponds to the second quarter of the calendar year - Apple announced sales of some 11.4 million new tablets worldwide, a figure up nearly 15 percent year on year.
With the new device, the sources expect the tablet market to witness a new wave of price competition among first-tier players including Samsung Electronics, Amazon, Huawei and Lenovo.
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