The lack of music services is a sore point on the Fitbit Ionic, but Deezer will come to the device around the world later in 2018. It brings over 100 new watch faces and 60 apps, including Yelp, Nest, Hue Lights and Flipboard.
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This news suggests Fitbit wants to tailor its app offering so it only has useful options rather than offering every application possible on your wrist.
Fitbit Pay is also getting some improvements, adding device credit/debit selection and more banks to its network. Further, Fitbit says that it is expecting more apps from brands like British Airways, Lyft, and Walgreens to launch in January.
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Premium subscribers will be able to listen to anything on the go including their Deezer Flow, which is an infinite playlist made by Deezer and is tailored to how you listen to music depending on the time of day and tracks you've previously liked. Three more apps - a mood-tracking watchface, a tennis-tracking app, and a treasure-hunting game - are also slated to roll out in for Fitbit Labs testers later this month.
Introduction of Fitbit Labs, an initiative led by Fitbit's Research and Development team that is focused on building unique apps and clock faces from the latest smart technologies and behavioral insights. There's also a new APK for developers. Additionally, there's a new Fitbit Leaderboard app, which lets users compare their fitness stats against friends and family directly from the Ionic. The program launches today with two apps: a Fitbit Pet watchface that's a little like a Tamagotchi, and an app called Think Fast that looks to test mental sharpness. Fitbit Pet is available now, and the other apps are coming by the end of the year.
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If you own a Fitbit Ionic, you'll be able to download the app to the watch and then connect your Deezer account. Fitbit is a big enough player in the health and fitness game to make it work, but it'll have to continue to develop and expand Fitbit OS and its Ionic lineup. More than 5,000 developers have joined Fitbit's developer program and 1,000 have started to write apps or build clock faces for the Ionic, Fitbit said. The new OS and apps, available today for Ionic owners, will likely help that cause.