Google Yanks YouTube From Amazon's Echo Show And Fire TV Devices

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Now, Google is striking back even harder.

"Google made a change today at around 3 pm".

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If you've got an Amazon FireTV, say goodbye to using it to watch YouTube. Amazon stopped selling Chromecast devices back in 2015, it never sold Google Home devices at all, and it recently pulled some Nest devices from its store after YouTube was removed from the Echo Show. Similarly, Amazon Prime Video doesn't support Google's Cast feature, making it hard to get video to a big screen for Android users. Amazon was able to bring back YouTube support several weeks ago with a workaround that just loaded the web versions of videos, but now Google is done playing around. The "lack of reciprocity" led Google to kill YouTube on Amazon's products. Perhaps Google is hoping that the threat of losing YouTube on its main streaming device will force Amazon to negotiate a truce both sides can live with before the new year. The apparent goal was to push its own video streaming hardware instead.

Engadget notes that the design and features of the YouTube app on the Echo Show created a sticking point between the two tech giants.

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"It should be about users of Google and Amazon, not Google and Amazon", said the person familiar. Apparently, the two rivals have been in discussion for some time to resolve these many conflicts, but it looks like Amazon is standing firm on not selling products on its retail sites from direct rivals (that also includes the Apple TV set-top box).

Google and Amazon, of course, have an interesting relationship insofar that the Google products referenced above compete directly with offerings from Amazon. Blocking YouTube on the Echo Show was an annoyance for Amazon, but its streaming devices really need to have YouTube support.

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YouTube will be gone from the Echo Show later today, and it will disappear from Amazon Fire TV devices January 1, according to an alert that pops up when the app opens. Hopefully, they can come to an agreement that works for all parties, because it's users who are paying the price right now.

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