No iPhone X in October 2017 hurt iOS market share: Kantar

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With today's update, however, the Gmail app on iOS fully embraces the iPhone X's notch design.

Unfortunately, this lack of consumer interest towards other devices resulted in Apple dropping a few percentage points in the USA for its market share but now that the iPhone X is officially here, this is not necessarily a bad thing.

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It's this window that Kantar believes may have hurt Apple's market share.

According to Kantar customers who ultimately chose to get the iPhone X resulted in Apple losing a 7.6 percent in mobile sales in October if you compared this figure to the same month past year. The iPhone X only started shipping on November 3, so naturally, quarterly iOS share was down across the board compared to the August - October 2016 timeframe. "Urban China remained a bright spot for Apple, with its share edging up 0.5% in the latest three months to reach 17.4%".

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According to Kantar, as of October 35.3% of Apple's installed base in Europe and the United States had owned their iPhones for more than two years.

These gains were felt across the globe, with Android claiming 82.3 per cent of the market in China, 83.2 per cent in Germany and 85 per cent in Italy. Android saw growth in all of those markets except in China. "In the three months ending in October 2017, the top five brands - Huawei, Xiaomo, Apple, Vivo, and Oppo - made up 91% of sales, compared to 79% a year earlier". Chinese brands like Meizu, LeTV, Coolpad, ZTE, and Lenovo who were once on the same trajectory as Xiaomi, foe example, have seen an abrupt stop in momentum, with many struggling to get past a 1 percent share. A 4.4 percent hike in Spain, from a microscopic previous share of 7.9 percent, and small French and Italian dips helped Cupertino keep the EU5 region's overall plunge at a not-so-terrible 2.1 percent level.

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