HULU Added 5M Paid Subscribers in 2016, Reaching a new Milestone


Hulu now counts more than 17 million total subscribers, according to the first update from the company on the subject in a long time. More importantly, it's led to a massive boom in business for Hulu.

Netflix added new subscribers at a slower rate than SVOD rivals Amazon Prime Video and Now TV in the United Kingdom in 2017, but remains the dominant local payer, according to BARB research. Last year, Hulu launched a $40-per-month service that gives users access to 50-plus live TV channels, including those of its parent companies Disney, 21st Century Fox, and Time Warner, as well as CBS and A+E Networks.

Hulu CEO Randy Freer, who took the reins last year when Mike Hopkins departed for Sony, called 2017 "a momentous year for Hulu".

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The Hulu tally was revealed just days after it picked up more kudos for "Handmaid's" at the Golden Globes, where the show won for Best TV Drama Series and Best Actress in a TV Drama Series (Elisabeth Moss).

In 2017, Hulu expanded its on-demand library to more 75,000 episodes of television across 1,700 titles - more than double the number of episodes available on any of the other SVOD services, according to the company.

That kind of performance reflects viewers' growing appetite not only for genre content, but for the freedom to cut the cord and watch TV their way. Its offerings include "This is Us", "Designated Survivor", "Atlanta", "Futurama", "30 Rock", "Black-ish", "Lost", "How I Met Your Mother", "Bob's Burgers", "Will & Grace", "Power", "Golden Girls", "Prison Break", "Full House" and "Family Matters".

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"Seinfeld" - to which Hulu has exclusive streaming video on-demand rights - also cracked the top 10, as viewers watched more than 65 million hours of the sitcom in 2017.

The top three comedies on Hulu in 2017, also based on hours watched, were "South Park", "Family Guy" and "Bob's Burgers".

"The SVoD market is enjoying a sustained period of growth in the United Kingdom; more than nine million United Kingdom households subscribe to at least one SVoD service".

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