Mercedes-Benz beats Audi and BMW as world's top premium auto maker


While launching its AMG CLA 45 and GLA 45 with prices starting at Rs 75.2 lakh recently, managing director and CEO Roland Folger said, "The performance vehicle segment in India is fast evolving and hence product innovation becomes crucial to outpace the industry growth". Our market strategy is well founded and highly customer-centric, enabling us to contribute to the economy by doubling our volumes in the span of a few years. "We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio".

Mercedes-Benz sales in the fourth quarter totaled 572,044 units, up 4.8% year over year, and the best fourth-quarter sales in the company's history.

India’s Largest Selling Luxury Car Brand In 2017
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Luxury auto brand Mercedes-Benz, recorded a rise of 15.9 percent in its Calender Year 2017 sale to 15,300 unit.

Daimler΄s vehicle division Mercedes-Benz announced Monday it ended 2017 with yet another annual sales record - the seventh straight record in a row.

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The luxury sedan segment grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes, making the made-in-India E-Class the first choice of customers in 2017. The performance arm, Mercedes-AMG too registered double-digit growth in 2017.

During 2017, Mercedes-Benz also was the premium brand with the most new registrations in many markets, and was the market leader in markets including Germany, Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Austalia, Taiwan, India, the USA, Canada, Mexico and Brazil. Mercedes-Benz also plans to implement innovative after-sales initiatives and consolidate existing service initiatives.

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BMW, Audi finish second and third, respectively.

In 2017, BMW Group reported sales of 9,800 units as against 7,861 units in the previous year. "With 7,876 deliveries to customers in 2017, we have increased our sales by 2 per cent while earning a profitable growth for our dealer partners", said Rahil Ansari, Head, Audi India.

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