After H&M published photos of a young black model in a hoodie that read "coolest monkey in the jungle", people on social media quickly called out the clothing line for creating such a tone-deaf, racially insensitive image.
Global clothing retail giant H&M has been in the news over the past week for obviously the wrong reasons. "Stop crying wolf all the time, unnecessary issue here ... get over it".
"I am the mum and this is one of the hundreds of outfits my son has modelled. Get over it." After receiving backlash, the Nigerian native, who is now living in Sweden, defended her opinion adding, "I really don't understand not coz am choosing not to but because it's not my way of thinking".
Terry Mango - who is of Kenyan descent and now lives in Sweden where H&M is based - said that she does not understand why people have been reacting so negatively to the photograph.
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"Everyone is entitled to their opinion about this", the mother vented.
Yet, whilst there are big names up in arms against H&M this week, Twitter users are divided on the subject; with some declaring that those viewing the photo as racist are the ones associating the black child with the monkey imagery, not the actual use of the model by H&M themselves.
As per reports, H&M's USA website doesn't have the green jumper anymore but the United Kingdom site still has it for sale.
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By Monday night, multiple famous celebrities and athletes posted photos on Instagram of the little boy wearing the same hoodie- but this time with the phrase, "King of the Jungle". Diddy wrote on his Instagram post.
"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong", the National Basketball Association superstar went on. "I'm deeply offended and will not be working with H&M anymore".
On Tuesday, sInger and songwriter, The Weeknd, who has had two collaborations with the company chose to cut ties after the photo was released.
Hennes & Mauritz AB, or better known as H&M, is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children.
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