Starbucks Goes Blonde, Adds Second Espresso Option


The new core espresso option can be blended into both hot and cold beverages, Starbucks says.

We're so thankful that Starbucks always finds new ways to keep us caffeinated - whether they're offering brand new drinks (like their seasonal treats, including the limited edition black and white drinks for the new year!) or coming up with fresh twists on our classic favorites, they never cease to amaze us with their genius menu additions. And on January 9, the coffee giant announced perhaps its boldest move of the New Year: Blonde Espresso.

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Outside the U.S., Starbucks already has a second espresso option; for example, Blonde Espresso was launched in Canada previous year. This "gateway" espresso will be a permanent fixture on Starbucks' menu for the same price as Starbucks' Signature espresso shot.

Starbucks new Blonde Espresso is available in handcrafted beverages in all USA stores today.

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The company said the move was, "part of a larger initiative to offer our guests simpler ingredients and cleaner menu labels". Even though Dunkin' Donuts has been expanding its business footprint, the company says it's now scaling back its menu.

In a press release, Starbucks said the Blonde Espresso is "lighter with a smooth taste", as compared to Starbucks's original espresso, which is "bolder and roastier". "We are really proud of the roast and think customers are going to love experimenting with it". After the success of those earlier coffee roasts, the Starbucks team "decided to break the rules a bit" when it came to espresso, a spokesperson for Starbucks said via email. The challenge is convening the sector to sustain the future supply of coffee while helping to ensure the prosperity and wellbeing of farmers and workers. Starbucks is also a founding member of the Sustainable Coffee Challenge, a growing coalition of more than 80 industry and conservation leaders led by Conservation International.

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