After tasting success in emerging markets like India and Southeast Asia and expanding into western Europe, Chinese smartphone maker Xiaomi is all set to enter the U.S. market as early as this year, the Wall Street Journal reported. Xiaomi has been selling its products including Mi TV, headphones, battery packs and the like in the USA market.
"We hope to be an immediate success in the U.S. so we need a lot of time and careful preparation to achieve that", Jun told a group of reporters in late 2017. Having access to wireless carriers to sell smartphones is critical in the US market, which Huawei CEO Richard Yu acknowledged earlier this year at CES.
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Xiaomi, the renowned smartphone brand in the Indian and Chinese market, is all set to make its American foray. In such a scenario, the Chinese company needs to forge a deal with the topmost carriers such as Verizon, Sprint, AT&T and T-Mobile. Huawei, another Chinese vendor, faced a similar problem when it tried to make a US debut.
For more on Xiaomi and smartphones in general, keep following TechJuice. Xiaomi is primarily a consumer company, whereas Huawei has become a giant seller of networking equipment in addition to consumer products. "The US market is very important to us but we are very, very carefully building our resources to serve the US consumer", Xiang added.
The Chinese company has a number of products that it now sells in the USA, but it's relegated to streaming boxes, fitness bands, and headphones.
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To prevail in the USA market, Xiaomi should band together with the bearers to maintain a strategic distance from the "worries" of the insight offices of the nation. Further, addressing the anti-China rhetoric in the U.S., Xiang said he is not anxious. These three smart phone vendors are the top three companies in China. It appears that this year Xiaomi is closer than ever to an expansion into the USA smartphone market.
Xiaomi, meanwhile, will look to avoid what happened to Huawei, another Chinese smartphone manufacturer. In past, the firm additionally made the Mi online store accessible for the US.
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