After Texture Acquisition, Apple's Prepping News Subscription Service


According to a Bloomberg report, Apple plans on integrating the Texture magazine app into Apple News and debuting its own "premium subscription" within the next year.

Apple's move to introduce a news subscription service will allow it to generate more revenue through its online content and service sector.

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Apple already offers subscriptions through Apple News app on a publication-per-publication basis.

It now reportedly plans to integrate the remaining Texture staff into the existing Apple News team and launch a premium service within a year. If anything, Apple Music showed how important free trials can be.

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Apple Music was also built through an acquisition - the company bought Beats in 2014 for $3 billion and turned it into the streaming service it is today. Now, Apple Music boasts more than 40 million subscribers. Will those publishers be okay with whatever revenue share arrangements they worked out when it was an industry effort - and when it reached a much smaller market than "preinstalled on every iPhone and iPad"? The acquired Texture app will be integrated into Apple News which will undergo several changes. Sales from that segment grew 23 percent to $30 billion in the company's 2017 fiscal year. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store. We hope the company sees success in the upcoming platform.

This isn't the first time Apple has offered digital subscriptions. However, it's likely that the company will use its current Apple News relationships to its advantage, as well as those that Texture brought into the mix (titles available on Texture included People, Rolling Stone, National Geographic, Sports Illustrated, and others).

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