Domino's pays local authorities in DE to fix potholes


Domino's Pizza has a new menu item: asphalt.

The US pizza chain has already fixed 40 potholes on 10 roads over the same number of hours in Milford, Delaware and is asking customers to nominate other spots in the country to deal with.

"Potholes, racks and bumps can cause irreversible damage to your pizza during the drive home", the company said on its website.

Domino's Paving for Pizza initiative will fix potholes across the United States.

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Why is Domino's extending this offer?

Domino's Pizza is hitting the streets to help "smooth the ride home" for deliveries by making pothole and road repairs in towns customers have nominated online. Those cities are Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California. A spokesperson called it "an extremely isolated incident, confined to a single store".

Are the roads near your house in complete disrepair?

For the creative director of CP+B, the ad agency behind the program, the company's move from mere pizza insurance programs to literal road-paving was a no-brainer.

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Of course, Domino's does paint its logo on every fix after it is completed.

Officials in the cities Domino's worked with so far said they were happy to get the help, Domino's website said.

"While it's not something we are actively looking at the moment, at Domino's we never say never", says Scott Bush, general manager of Domino's New Zealand.

Who ultimately gets the money depends on what the ZIP code covers and whether it's a municipality or county doing the road work.

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