The announcement came out Monday morning, IHOP is now the International House Of Burgers. "For burgers", the company's Twitter bio now reads. Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers.
The restaurant "formerly" known as the International House of Pancakes is rolling out all-natural, 100 percent USDA choice, black angus steakburgers for a limited time in seven different varieties on June 11. So for those concerned about IHOP permanently changing their name shouldn't worry.
The "B" stands for burgers. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA.
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The restaurant chain finally revealed the mystery.
Steak-umm took a similar route, changing its name to Cake-umm because food brands are all pivoting now, apparently. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers".
"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.
Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination".
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"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.
Other companies like MoonPie and Pop-Tarts threw some not-so-subtle shade at IHOb.
Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.
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