A Minnesota radio station branded the raccoon with the hashtag #mprraccoon.
Paige Donnelly Law, which is also located in the UBS building, posted some close-up shots of the varmint, which the law firm said "seems to be doing well".
Local news outlets and office workers inside the building tracked its progress on social media throughout the day.
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Then it started to climb.
People encouraged the raccoon to "hang in there".
A raccoon got itself into quite the predicament while scaling a tower in St. Paul, Minnesota.
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With the city on tenterhooks over the fate of the likely exhausted animal, even St Paul's mayor, Melvin Carter had something to add.
Per WCCO, the raccoon was "first spotted at the Town Square building, huddled in a nook above the sidewalk", but when building workers tried to rescue it from a potential fall, it made a decision to instead climb to almost the top of the neighbouring 25-story building.
Naturally, someone who is decidedly not the raccoon has started a Twitter account on the critter's behalf.
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Many citizens posted on Twitter they were concerned for the raccoon's safety and were anxious it had not eaten since it started its journey. It is not yet known whether the internet celebrity survived the ordeal or if officials on the roof managed to capture it with the planned traps.