Adidas to Only Use Recycled Plastics in its Products By 2024


Now the German company is doubling down on its sustainability push, telling the Financial Times that it is phasing out the use of virgin polyester over the next six years.

Liedtke told the newspaper that because polyester accounts for half the materials used in Adidas's products, "we can not make the transition overnight".

It is noted that taking into account the production demand for raw materials Adidas to be very large.

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"We aim to use 100% recycled polyester in every product and on every application where a solution exists by 2024", Adidas spokeswoman Maria Culp said in a statement.

The company will also stop using "virgin" plastic in its offices, retail outlets, warehouses and distribution centers starting in 2018.

Adidas will save an estimated 40 tons of plastic per year with the move, which has already started.

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Coffee retail giant Starbucks plans to eliminate plastic straws from its stores, and McDonald's is trialing a similar programme in the United Kingdom and Ireland. The Parley shoes maintain the standards, performance, and look of Adidas's more traditional shoes, but the shoes themselves are made with plastics that were nearly ocean litter. The material is cheap and versatile, but governments and consumers are increasingly aware of its huge environmental costs. It also sold 1 million pairs of Parley shoes last year made from recycled ocean plastic, and has a target to produce 5 million pairs this year.

Despite worldwide plastic recycling efforts, less than 15 percent of all plastic is properly recycled. @parleyxxx meets performance to create unique footwear and apparel made with Parley Ocean Plastic. "The reuse rate is bad compared to other materials", it notes, "58% of paper and up to 90% of iron and steel is recycled".

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