Our favorite Amazon Prime Deals priced $10 or less

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Prime Day 2018 got off to a rough start on Monday with all the problems Amazon was having with its website.

Prime Day is Amazon's annual sales extravaganza. Just the other week, we were tracking the price on this particular drive, when it was hovering around $399. It kicked off at noon Pacific time today, and lasts for 36 hours - promising more than one million deals exclusively for Prime members. According to Amazon India, a large part of its ambitions to increase the number of members is focused on tier-2 markets this year.

The flood of traffic is good for Amazon's fast-growing advertising business, a profitable revenue source that supplements its low-margin e-commerce business strapped with high shipping costs. Once those issues were ironed out though, it's been smooth sailing with nothing standing between shoppers and the killer Prime Day deals they had been waiting for.

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The issues are centred on the USA but occurring on other continents too. Prime Day is relentless. Retail think tank Coresight Research predicted that sales will reach $3.4 billion this year, about $1 billion more than last year.

Small businesses also got a piece of Prime Day.

One of those companies is Perfect Bar, which makes refrigerated protein bars from peanut and almond butter.

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Shoppers found an outlet in venting on social media. He said Amazon heavily promoted its own devices and its own brands, but he wanted to see heavier promotions on national-label fashions.

In Spain, employees in San Fernando de Henares near Madrid - Amazon's biggest logistics centre in the country - were observing a second day of work stoppage which was due to continue on Wednesday.

"It wasn't all a walk in the (dog) park, we had a ruff start", Amazon said in a statement early Tuesday. "The glitch turned into positive impressions for us".

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