Apple is ending its App Store Affiliate Program from October 1

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That apart, Apple also said another reason they decided against relying on external referrals to its app store is that the iOS and macOS app stores have also been segregated.

Post October 1 2018, iOS and Mac apps as well as in-app content will no longer be included in the iTunes Affiliate Program, which means that affiliates will no longer receive any commission for the these. The implication seems to be that Apple's own app discovery algorithms are now sufficiently driving revenues, and it no longer needs sites to recommend and link to specific apps and games.

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For Apple devices - Download the app in the App Store.

As stated, Apple says the program still remains for music, movie, book and TV purchases.

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Over at iPhone in Canada, we never relied on these affiliate commissions from the App Store and Mac App Store. However, the subsequent backlash from developers and publishers forced the company to retract its decision even though the commission rates were kept at 2.5 percent for all purchases of in-app contents. Apple notes that all other content types - music, movies, books and TV shows - will remain in the affiliate program.

As this news is destructing to many publishers and could now get lost revenue in the business, it actually is the sad news for those who have been earning the good revenue from the past years. That was in April 2017, just after the revamped app store was launched. Affiliated entering the program earned a one-time 100% commission on the first month of a user's subscription to Apple Music - twice the existing rate that pays 50%. This change will go live starting October 1 2018.

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