Huawei Nova 3 Smartphone Commercial Shows Fake Selfies Taken by DSLR


Elshamy inadvertently revealed as much on her Instagram account where she posted a series of behind-the-scenes images from the ad campaign.

One of the most important aspects of any smartphone these days is the camera quality, and some companies go out of their way to try and sell how great their offering is. The Huawei video shows a rapid succession of moments in which the couple prepares to take the selfie, then shows the final photos as snapshots between moments. Lo and behold, the Nova 3 was nowhere to be seen and, in its stead, was DSLR camera. The video revealed that the footage was actually shot from a high-end camera, rather than the Lumia 920's video camera.

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The Chinese company has been caught misrepresenting the photography capabilities of the camera set up on its Nova 3 and Nova 3i smartphone by using pics captured on proper DSLR camera in its advertising to Arabic-speaking audiences, according to Android Police. And it was noticed that two of the photos shows what appeared to be one of the shots from the commercial where her co-actor was posing with his hand near a DSLR appearing to take a selfie.

Enlarge / This image from the actor's Instagram page looked behind the scenes of the at-home selfie shoot.

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This isn't the first time a smartphone maker has felt compelled to shoot outside the box. EXIF data from the photo revealed it was taken by a high-end DSLR. Photos from Apple's "Shot on iPhone" ads are indeed taken with iPhones, albeit with additional equipment like special lenses attached to the phone, and they've been touched up with professional photo editing software. In that case, Huawei employed a $2,600 Cannon camera outfitted with a $1,900 lens, and insinuated that the shots came from the dual Leica cameras on the Huawei P9.

Or that's what the ad would have you to believe.

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"The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community".