Pre-orders are live for both the RTX 2080 and RTX 2080 Ti at retailers like Nvidia's website and Amazon. NVIDIA also highlights that these cards are powered by their latest Turing architecture, and will have a ray-tracing feature, for real-time light reflections and cinematic effects in your games.
The products launching today include the RTX 2070, 2080 and 2080 Ti.
Because of that, we weren't expecting the GeForce RTX 2080 Ti to be cheap, which is just as well when Nvidia unveiled its $999 (about £753, AU$1,388) price tag. That may be overstating things a bit - especially given that Nvidia's own USA website jumped the gun by posting photos, specs and pricing details before the official announcement.
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Videocardz has the scoop, the card line up features five new cards - the Ventus, the Aero, the massive Gaming X Trio, the Duke, and the Seahawk - subtle names every single one.
Aside from games, Nvidia says its new RTX platform has major impacts on other things, including autonomous driving, medicine and machine learning. Nvidia claims that each card can deliver up to six times better performance than previous comparable previous generation cards.
But if you want more performance, then manual overclocking is also available and there's much you can gain by tuning the cards yourself.
NVIDIA has released two new trailers for Metro Exodus and Atomic Heart, detailing their real-time ray tracing features.
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The author travelled to Gamescom 2018 as a guest of Nvidia.
Ray-tracing is a rendering and lighting technique used to create realistic graphics using real-time light reflections and cinematic effects.
"Turing opens up a new golden age of gaming, with realism only possible with ray tracing, which most people thought was still a decade away", Jensen Huang, founder and CEO of NVIDIA, said at the conference. The new NVIDIA GeForce RTX GPUs have reinvented graphics and set a new bar for performance. Second quarter revenues for several of its other business segments, including PC gaming, data centers and automotive, all beat estimates. We are not certain why this is happening but so far most games that were showcased are using ray tracing for very specific things, and nearly none of them uses it for more than one effect.
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