Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch


Users were also less-than-impressed by Apple's name choices for its new trio of devices.

That being said, on its own he notes it "could be mistaken for the iPhone X of last year".

Apple previously included a lightning to USB cable, USB power adapter, headphones for use with a Lightning connector and a dongle in the box containing a new iPhone.

Three new iPhones are heading our way: the XS, XS Max, and the XR.

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"The Apple Watch continues to improve and provide additional relevant functions".

With these changes astir, now might be the ideal time to pick up a discontinued iPhone before it falls out of circulation, especially if you're after a model with a headphone jack.

Plus, the new iPhones already come at a steep price.

The Xr will come in a whopping six colors: white, black, blue, coral and yellow (in addition to a Product Red version).

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Apple hasn't publicly explained itself, though chief executive Tim Cook may explain the firm's thinking in a future earnings call. The iPhone XS has a resolution of 2436 x 1125, while the iPhone XS Max comes in at 2688 x 1242 simply due to its larger size.

Throughout 2018, the company is running a $29 battery replacement program, but this ends December 31. iPhone X users stand to save the most, since their replacement cost will jump from $29 to $69 next year.

The phone has a single 12MP rear sensor, rather than the two on the XS and XS Max, while the front comes installed with a TrueDepth camera for facial unlocking and selfies.

Throughout 2018, Apple has been offering out-of-warranty battery replacements at a discount for some iPhone models. Traditionally, Apple hasn't raised the price of its standard iPhone by $50 every single year, so this kind of price increase is the kind of thing that would normally (and should) be getting attention.

Both of these factors might explain Apple's thinking. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB. Why pay $US999 for the awesome screen on the iPhone XS or iPhone XS Max when you could effectively buy the same phone for $US100 less? If anything, analysts have been disappointed that the iPhone XR is so "cheap" because they're anxious it might cannibalize iPhone XS sales.

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