Apple touts its largest screens, cheaper models in iPhone revamp

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The Cupertino-based company has positioned the iPhone XR as its budget offering and it comes with toned down specifications.

Apple has made a number of sweeping improvements to its Apple Watch, with more focus on health and fitness in Series 4.

The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone - the A12 Bionic chip with next-generation Neural Engine - faster Face ID, wider stereo sound, a attractive new gold finish and introduce Dual SIM to iPhone. Even the fact that Apple discontinued last year's iPhone X shouldn't come as much of a surprise given that the new iPhone XS seemingly serves as an entry-level option for consumers eager to pick up a new device without necessarily breaking the bank. However, it does contain TrueTone Face ID technology, allowing for automatic device unlocking and Apple Pay integration.

However, that's not all.

The U.S. Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

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A12 Bionic, it is claimed, is 15% faster than A11 processor, 50% more efficient, and provides a 50% boost to graphics performance. The selfie camera also offers portrait mode along with portrait lighting effects.

So there's no more Home button?

Preorders start September 14, and will launch on September 21.

In India, they will become available from September 28th. You will be able to buy the new Apple Watch in gold stainless steel along with silver and space black stainless steel models.

It is priced from t $999 with 64Gb, 256GB and 512GB variants available.

The iPhone XS Max, which will be available on September 21 - with orders open the week before - represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are. Apple says you'll get a half-hour more on the XS compared to the X and 90 minutes more for the XS Max.

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Instead of an OLED display, the phone uses a 6.1-inch Liquid Retina LCD display that Apple calls the "most advanced LCD in a smartphone".

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

The rear-facing camera on the iPhone XS and XS Max have a f/1.8 wide-angle lens and f/2.4 telephoto lens.

Is there anything new with Face ID or the TrueDepth camera?

Apple touts that the iPhone Xs Max is about the same size of the iPhone 8 Plus, it has a screen that's 1-inch larger diagonally.

The dual 12-megapixel rear cameras on the new iPhone XS models will let users alter background blur on images after they've captured them for the first time, and deploy a mode called Smart HDR that would use artificial intelligence to identify scenes or even users' eyes.

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