The iPhone Xs Max, pronounced like "tennis max", might just as well be read as "excess max".
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018.
But if you wanted a sneak peek of what Apple is launching tomorrow, all you have to do is head over to notorious Apple rumour blog 9to5Mac, which published pictures of the so-called "iPhone XS" and "Apple Watch Series 4" last month.
Apple's new products aside, it's worth noting that Apple today seemingly axed a number of existing iPhones from its product lineup. But the short story is that the iPhone XS Max has pretty much the same specs as the regular iPhone XS, except it's bigger.
"They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note9 products", Gartner analyst Annette Zimmermann said at the event at Apple's Silicon Valley headquarters, referring to rival Samsung Electronics, which has led the trend toward big-screen phones."The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size".
What to Expect from Apple's 'Gather Round' iPhone Event
The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items. Face ID is reportedly faster, and both iPhone XS and iPhone XS Max will be available with up to 512 GB of storage.
But while Bloomberg and Kuo still expect AirPower to launch this year, Apple is no longer saying so on its website. The newest iPhones range from $749 outright for the entry-level iPhone XR, which comes with an LCD display and less advanced camera system, to $1,449 outright for an iPhone XS Max with 512GB of built-in storage.
The iPhone Xr is prices starting at $749 for the 64GB model. The iPhone Xs screen measures 5.8-inches, just like the iPhone X. The iPhone Xs Max has a 6.5-inch display.
Some of you might rightly be wondering: What about my not-so-huge hands?
Instead of using the button to unlock your phone, the new models come with Apple's FaceID facial-recognition technology. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October.
For all the details about the phone, check out our overview here. "Think a bigger display in a smaller design at 6.1", and scrolls "super fast".
Apple's newest iPhone could have big screen and big price
And on Wednesday morning, another blogger found a confirmation for the phone's model numbers in the sitemap of Apple's website . The Xs Max is nearly exactly the same size as the iPhone 8 Plus, despite the fact that its display is a full inch larger.
That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins.
TechCrunch has since confirmed the stream will be live on Twitter itself, rather than Apple linking you to its own stream page. Both the iPhone XS and XS Max are the first iPhones to come with Dual-SIM and e-SIM support. The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard. Plenty of professionals will be able to get most of their (digital) work done on this device.
Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded USA company to hit a market value of more than $1 trillion (€860 billion).
It's the ideal tool for taking bigger selfies, for pawing at bigger Instagram pictures, for streaming even more Netflix.
At one point during Apple's keynote, three people demonstrating an augmented-reality game faced off while consumed by their giant screens, the flawless image for our binge smartphone times.
The Hurricane Florence forecast has gone from bad to worse
Coastal areas in both Carolinas have taken steps to evacuate residents and tourists, including a mandatory evacuation in SC . The storm, which reached Category 4 status on Monday, is expected to hit the Carolinas on Thursday or Friday.
Good luck ever putting it down.