IPhone XS shows that Apple is now Tim Cook’s company

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Apple has added the iPhone XS, XS Max and XR to its battery support page and revealed 2019 prices for replacing batteries in older iPhone models. We have colors people; White, Black, Blue, Coral, Yellow and (PRODUCT) RED. The iPhone XS has a resolution of 2436 x 1125, while the iPhone XS Max comes in at 2688 x 1242 simply due to its larger size. This was the reason Apple went for a cheaper LCD panel and a single camera for the iPhone XR.

But wireless service providers need a way to stand out, often offering at least semi-decent trade-in or BOGO (buy-one-get-one) promos shortly after the official announcement of an upgraded iPhone generation.

Throughout 2018, the company is running a $29 battery replacement program, but this ends December 31. iPhone X users stand to save the most, since their replacement cost will jump from $29 to $69 next year.

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Not only has Portrait Mode been improved this time around, but with the inclusion of Neural Engine into image processing, Apple claims that the iPhone XS / XS Max will process the photos faster and more accurately. Even if you are not a big fan of Apple or any at all, you can't deny the fact that the marketing team over there makes awesome promo videos - they are lively, cool and attractive, especially the "Hokey Pokey" one.

Apple hasn't publicly explained itself, though chief executive Tim Cook may explain the firm's thinking in a future earnings call.

For more iPhone X deals, see Macworld's round up of the best iPhone X deals every month.

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However, avoiding Apple's requisite dongle, which enables users to plug 3.5mm headphones into the Lightning connector, is now impossible.

The new phone XS and XS Max will be available for pre-order from September 14 and will hit some markets like the U.S. on September 21. Buyers can head to offline Apple stores to directly buy the new devices from September 21st. For those who are interested in the lower-priced iPhone XR complete with LCD panel, pre-orders will begin on October 19th.

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