The Only Loser at Apple’s Latest Event Is Your Wallet

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That said, there were a handful of noteworthy announcements related to Apple's popular iPhone, Apple Watch, and the its approach to software and internal hardware that ties its products together. The 8 Plus, which is still available starting at $699, has just a 5.5-inch screen because it has to leave space for a Home Button and large bezels. Want a fully decked out iPhone XS Max?

The best way to pre-order the iPhone Xr is to set up the Apple Store iOS app, as it's much faster and easier to check out versus using Apple's website.

Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case. That gives the phone more visual real estate than similar-sized models.

Appearing at the Apple event, Dr. Ivor Benjamin, president of the American Heart Association, called the heart-monitoring features "game changing", especially the ability to detect an irregular heart rhythm, known as atrial fibrillation.

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Apple also is expected to release an iPhone with minor updates to last year's $1,000 model and another version made of cheaper materials, including a 6.1-inch LCD screen. While buying the newest model means you won't suffer the "outdate blues" so quickly, you'll be paying a significant premium to do so.

Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded USA company to hit a market value of more than $1 trillion (€860 billion).

Ahead of Apple's big keynote event on Wednesday, the company's website accidentally revealed the names of three new iPhone models.

That screen fits into a body that's smaller than that of the iPhone 8 Plus, which was also introduced a year ago.

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What's actually the most interesting in terms of the health monitoring capabilities of the new watch is that it actually includes for the first time ever a ECG (electrocardiogram) functionality in an over the counter consumer device. The new 12 megapixel cameras have bigger sensors and an improved HDR mode.

The cheapest of the lot - the iPhone XR - has a starting price of Rs 76,900.

The Apple Watch Series 4 will feature a larger screen, more than 30% larger than previous generations. It starts at $749 for a 64GB version, and there are also 128GB and 256GB versions. You'll have to wait for our full review to know how the camera of iPhone XR measures against the rest.

The phone specs were leaked hours prior to the event, but Apple managed to gin up some extra interest with a deleted Tweet by CEO Tim Cook that read "No".

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